That Define the Industry in buy email database 2021 Posted: 2021-07-23 Content marketing is a type of marketing approach focused primarily on creating and distributing consistent, valuable, and relevant content with the sole purpose of attracting a targeted audience that will convert. The following statistics reveal just how effective content marketing is and showcase some of the latest trends in this area. Top Content Marketing Statistics | editors buy email database Choice The digital marketing budget increased by 13% in 2020. Recent data reveals that 69.6% of marketers are actively investing in content marketing. The latest statistics reveal that content marketing costs 62% less than traditional marketing. Content marketing campaigns create an average ROI of $984,000 per year. In 2020, 45% of B2B content marketers said the COVID-19 pandemic had a moderate impact on their content marketing strategy. 86% of video marketers say video increased traffic to buy email database their website in 2021. About 62% of consumers are more likely to purchase a product that features customer photos and videos. 46% of marketers revealed that their companies spent around $10,000 on content marketing efforts in 2019. What is Content Marketing?