E-mail marketing companies such as Reachmail, Vertical Response, and Mailchimp are designed for the small business, providing cost-effective mailing list tools for you to add an opt-out, as well as construct, design, send, and track your e-mail marketing campaigns. Take a look around to see which best suits your needs. Building your target list. To stay within the parameters of the CAN-SPAM act, you need to make sure you have permission to send e-mails to your mailing list. Which begs the question, "how exactly DO I build my contact list"? Well, the path of least resistance is by creating mailing list an e-mail opt-in form on your Web site or, if you are an e-commerce company, adding one during check out process. For additional ways to grow your target list. Do an internet search for more information on how to build a target list. Develop your message mailing list and offer Now that you have a list of contacts, the next task at hand is developing your first e-mail's offer and/or message. Whether promotional in nature offering a discount on a future service/purchase, or a newsletter keeping your customers abreast of company happenings.