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Riya Simla
Jun 14, 2022
In General Discussions
Artificial intelligence (AI) and machine company email list have become a critical component of any organization’s marketing strategy. They help improve efficiencies, deliver personalized customer experiences, and drive company email list performance. As we continue to lean on AI more, it’s imperative that we oversee it in a way that promotes transparency, responsibility, and equity. That’s where ethical AI comes in. Ethical AI, sometimes company email list responsible AI or explainable AI. Is about understanding where biases may company email list in our current framework of data and customer analytics and adjusting the equation to minimize any unintended harm to specific groups. It means treating each person in our datasets as a unique individual rather than a collection of demographic attributes. Beyond its inherent company email list as a fairer, more customer-centric way to advertise, there are three key reasons that an ethical AI strategy should be top of company email list for your organization in 2022. 1) Accurate representation is always better Study after study has found that more diverse viewpoints lead to better outcomes. The same holds true when it comes to AI. When you don’t know what’s happening inside of company email list black box, you might be unintentionally reaching just a fraction of your relevant audiences. If you’re not communicating with diverse groups of individuals, pockets of potential customers are missing the chance to benefit from your products and services. As a business, you miss out on their company email list feedback, including their behaviors and reviews. Reaching a diverse, representative audience benefits everyone. Let’s consider an example where you’re using AI to promote a new pickup company email list – a product that’s historically been heavily marketed to males.
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Riya Simla

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