Nervous exhaustion is a common disease. 29. Guaranteed to go through ice, mud or snow - Or we'll pay for towing! This is where the guarantee comes first. And not just like that, but really strong and fast. Many products come with a guarantee… but few advertise it. 30. Do you have a "worry" stash? "Maybe this ad will tell me why I shouldn't lose sleep over it. Or how I could replace my worries with something positive.”. 31. How a new type of clay improved my complexion in 30 minutes The headline promises a desirable benefit for reading. Plus, the true experience of another person (who also shares the reader's desires, problems, and hopes) is always interesting.
New Ways to a Man's Heart - In this fascinating book for chefs Again very special. Specific things just draw more attention than less specific things. And a powerful effect at that – almost every woman wants to win the heart of a man Profits hidden in your farm Another ad for farmers and peasants that ran in special magazines. With wonderful Israel phone number list results. Again, we're talking about a "Discover what's hidden" headline. Plus... a risk of losing something important (profit). 34. Is the life of a child worth €1 to you? Wow... that's a really bad headline. It was originally for a brake service ad odd.
Here we have a strong emotional impact: how the life of a small child could come to an end due to the broken brakes of a car. But this headline could also be used for a charity campaign, for example. 35. about this incredible new shampoo! "Rage" is a strong word. Raging women are easy to imagine (like in this Heineken commercial ). And in combination with the "everywhere" success is suggested. Because "Nothing is more successful than success". In addition, we humans are herd animals. We have the urge to jump on the bandwagon too. 36. Do you do any of these ten embarrassing things? A direct question.