MiTCH, a fashion shopping e-commerce company under PChome, has joined hands with GoSky to establish a membership point system, using the function of Messenger Chatbot to create a digital membership card, and deeply interact with users with incentives such as check-in collection points, gift redemption, and time-limited tasks to create a daily check-in rate. 81% success. Through such loyalty programs, companies can better differentiate users' usage frequency and stickiness, and then establish a membership rating system and accurately communicate information.
In addition, the retail brand Quanlian job email listhas also joined hands with Appier to use AI technology to integrate online and offline member information, and use labeling technology to identify consumers’ profiles, analyze the trajectories of members’ searches and browsing, and tailor customized and exclusive recommended products. MiTCH joins hands with GoSky to build a member point system, using Messenger_Chatbot photo credit: gosky official website MiTCH teamed up with GoSky to establish a membership point system, and used the functions of Messenger Chatbot to create digital membership cards to deepen member interaction.
Changes in consumption patterns Implement CRM through the ecosystem to grasp the profile of members Ecosystem and omnichannel are strategies that many retailers and e-commerce companies are currently operating in depth, in order to collect more data to create a more personalized experience. For example, Eslite's membership system is not only for all members, but also introduces different methods and rewards according to members' consumption habits, so that consumers can feel differentiated.