Google Ads, which is located above the organic search results. For the organic search,the content and technical page structure should be optimized and up-to-date, while these factors are secondary in the paid search. Ranking factors for organic search Businesses that optimize the structure of their website and create content that matches users' search intent increase their chance of occupying the top positions in Google search results. Studies show that. percent of clicks go to positions to done in organic search. Anyone who ends up on page with their website is therefore invisible. Internal links between the individual pages of a website make it easier for Google to crawl the pages and their content. So-called web crawlers automatically search websites on the Internet and create the index, a kind of catalog on the basis of which the search results are displayed.
The number and quality of external links (so-called backlinks) that a whatsapp mobile number list company's website receives from other websites are an indicator for Google of the authority or trust that a website enjoys. This means that trust and the relevance of the content are not only essential factors for the user experience online, but also decisive ranking factors for your organic search engine optimization. The better Google understands the content on your website, and the more expertise, authority and trustworthiness (trust) the search engine attributes to your website (keyword: EAT ), the more likely you will appear in the search results and thus reach new customers. Organic SEO Basics: How to optimize your website for organic search There are numerous measures that companies can use to improve the search engine ranking of their website.
Organic SEO Checklist:Identify your target audience (“Who do I want to reach?”). Find out what the search intent and needs of your target customers are that you provide solutions for (“What are my target customers looking for?”). Match customer needs with frequent search queries (“What keywords do consumers use when they search online?”). Create website content for those keywords that will position you as an expert in the field. Rely on internal and external links to signal authority (see above). Maintain the so-called meta data (including page title, page description and image title) that influence how your website is displayed in search engines. Give your pages a clear structure with headings that are also defined as such.