You fairly new to this or do you want to explore more? Then read Rob Woods' handy guide. He will show you what keyword research is, how best to do it, which tools you can use, how to determine the value of a keyword and how to apply them. View the full article 7. Measure Form Usage with Event Tracking – Whiteboard Friday Because they are so fun and educational, another Whiteboard Friday! This time it is about measuring forms on a website. These are elements that are not measured by default in Google Analytics. Forms are often used to make important conversions such as a quote request.
That is why it is all the more interesting to measure the behavior of visitors on these forms. If you follow developments in the field of online marketing with interest, then you context you phone number list are know better than anyone that search results in Google can take many different forms. From small blocks with factual answers to your question, to fully written recipes, image carousels, shopping results and much more. are increasingly making way for 'enriched' search results. Google strives to provide users with the best possible answer to their question by trying to understand this question as well as possible.
In addition, Google must also understand the available information as well as possible in order to provide this answer. As you may also know, you can help Google with this. By structuring and formatting the information on your website in the right way and providing Google with as much extra context as possible, rich results can also be displayed for your organization's website during various searches. This offers a great opportunity to stand out among all the other results in relevant searches. In this article I highlight a number of rich results and rich snippets that you can realize relatively easily. For some tips you need some knowledge of HTML.