That's enough to strike fear into even the phone number list most seasoned marketers and bloggers. It may seem like boredom torture. It's often nightmares. What is this unholy monster? A well-executed content audit done phone number list on an annual basis can provide great insight into your website's blog and phone number list content marketing strategy that far exceeds its ho-hum reputation. Too often we post something and never come back phone number list to it again. Years later, it's outdated, stale, and totally irrelevant. Good practice dictates that we periodically revisit our content to ensure everything is as fresh and beautiful as the day it was released to the world.
This process should not be confused with a content inventory , which is simply an accounting phone number list of all these different assets. In other words, it is a quantitative collection . Although a content inventory is part phone number list of the audit process, the audit itself goes much deeper. The Content Analysis Tool (CAT) can make phone number list content inventories a breeze. When you start off on the phone number list right foot, the rest of the journey is that much easier.
Before you start your content audit
If you're struggling to understand how your visitors behave on your website or why your current marketing initiatives aren't working, a content audit is easily one of the phone number list best things you can do for your business. But before you get into the phone number list step-by-step process to conduct one, you need to answer a few questions.
Why am I conducting a content audit?
Of course, there's no reason you can't do both. As you explore your SEO metrics, it's also easy phone number list to score your content marketing data. Or maybe you're approaching your content audit from a slightly different angle. Either way, being clear about your intentions ahead phone number list of time will help streamline the process and minimize extra effort. Know why you are doing before you start doing it.
What resources do I have available for my content audit?
A good phone number list content audit is a time-consuming process. If you're currently overwhelmed with other priorities, taking phone number list on such a massive project might not be the best use of your time or energy. If you can't devote the appropriate resources phone number list to it, it's better to wait until you can. But if the project needs to be done, keep in mind that you have options. Instead of undertaking the entire audit process on your own, delegate some of the phone number list data collection steps to another employee in your phone number list organization or an outsourced worker hired from sites like Guru or Upwork .
What do I hope to get out of my content audit?
Before you begin, clearly explain why you're doing a content audit in the phone number list first place. If you don't intend to act on the phone number list data produced by your audit, you can also skip the process altogether. Auditing for audit's sake is a waste of time and resources. All of the following are potential content audit goals. You may have others that are not on this list and you will probably have more than one in mind phone number list as you go through it.