Content Crafter at Buffer Meetings That Don't Suck by Ken Norton, Partner at Google Ventures Use these 8 marketing tools to grow your startup by Product Hunt Advertising Continue reading below Content upgrades You want to create great content, not very decent pieces of content. When your content isn't quite what readers are looking for, you always have the opportunity to generate additional engagement by directing them to a content upgrade. The Nib, for example, always includes a shoutout to their weekly newsletter at the bottom of their stories. This results in long-term lead capture regarding emails. A 12-Step Guide to Growth on Medium | SEJ Or, learn how HubSpot's Read Think embeds a SoundCloud podcast.
A 12-Step Guide to Growth on Medium | SEJ Or, even better, how about that CTA with a gif that Free Code Camp added to the hair masking service bottom of the story. A 12-Step Guide to Growth on Medium | SEJ You can also strategize about the people you mention in your story. By mentioning other people, you give yourself an additional opportunity to share your story with their audience. Advertising Continue reading below Another great option is to do something like Code Like A Girl by embedding links to their other Medium stories in the copy. A 12-Step Guide to Growth on Medium | SEJ You can also ask your readers to tweet individual sentences from your story. You can embed these text captures in the copy. Medium says Stories with text images have 3-5x more engagement than Stories without them.
And let's not forget the free bonus content sprinkled generously throughout your post, as you see here. A 12-Step Guide to Growth on Medium | SEJ When people are compelled to interact with your content, you will naturally see users stay on your content longer. During my time on the marketing team at Noodle, for example, we were always incorporating visuals as content upgrades. These may look like this on Medium: Advertising Continue reading below Ideally, you always include a high quality photo (900 x 900 pixels) at the top of the story. Love this photo of Sleigh Dogs. A 12-Step Guide to Growth on Medium | SEJ You can also create image grids by holding the Ctrl⌘ or Shift key while selecting image files. The ultimate goal is to help your story become so popular that you'll have the chance to be featured as a top story or chosen for the average staff email digest.