Health management has become a hot trend at executive list present. Mint Health App successfully achieved 100% revenue growth by building a private domain operation system. How did it do it? The author shared the relevant practical work resumption, let's take a look. Mint Health has been driven by nutritional food products since 2019. It has successfully executive list transformed from providing daily health management tools to focusing on health consumer goods.
Today, it has 200 consumer SKUs, and has executive list developed functional food, healthy snacks, healthy fast food, and children's nutrition. Meals and other food series; as of May 2021, monthly sales have exceeded 100 million yuan, of which self-operated APPs and executive list mini program malls contributed 50% of the turnover I joined in 2019, and just went through this transition period. I participated in the micro-building of private domain enterprises .
Target confirmation Improve the conversion rate executive list and purchase frequency of existing users, improve GMV (performance), and improve operational efficiency. 2. Development of indicators 1. new traffic in the current month 2. Important process executive list indicators The main push is to increase the unit price of the whole meal category, and the single product performance accounts for 90% of the total performance. (Mint full meal 21 days is the single product with the highest unit price,