process that automatically sends free coupon codes to customers for taking a specific action, such as signing up for their newsletter or making an online purchase. This avoids the manual labor of small lead generation operations that can make a big difference to customers. What's the point of marketing automation? An average of 56% of businesses currently use marketing automation. 40% of B2B companies plan to adopt the technology.
Source 2022) Think of all the work it takes to get a Malaysia phone number list customer to convert online. A single buyer's journey can involve tracking cookies, social media advertising, email marketing, online coupon codes, web searches, clicks, initial sales inquiries, sales follow-ups, conversions, after-sales services, and various micro-actions in between. His job would be tedious if the marketing team had to manually handle minor tasks like creating entries in CRM or sending routine email
campaigns to defined subscriber lists when certain conditions were met. In short, by automating these small but important “relevant” tasks, your marketing and sales teams can focus on what only humans can do: develop innovative strategies, connect with prospects, and continuously improve the entire buying process. We’ll explore the benefits of marketing automation in more detail later.