This makes them easy to target by B2B marketers Malaysia Phone Number List with whom they can share good stuff. If you're selling professional gear to wedding photographers, there's a good chance you'll reach more of them on Facebook than on LinkedIn . On the other hand, if your product is an enterprise-grade software solution, you may be more fortunate to Malaysia Phone Number List reach potential clients and decision makers on LinkedIn. How and when to use LinkedIn for B2B marketing 1. Lead Generation Forms and Unique Ad Formats LinkedIn has some unique advertising features that work especially well for B2B marketers. With LinkedIn Lead Generation Forms , you can create Malaysia Phone Number List an ad with a call-to-action button that automatically populates the form with the prospect's LinkedIn profile data when they click.
It's fast, painless, and effective. In fact, 90% of marketers Malaysia Phone Number List using LinkedIn's Lead Gen Forms report that it reduces their cost per lead . LinkedIn Lead Form We're also big fans of InMail, which puts a custom message into a target's inbox Malaysia Phone Number List when the target is actually online and might notice it . According to LinkedIn, InMail ads have three times the click-through rate of traditional marketing emails. 2. Professional thought leadership LinkedIn is for business. When its users log in, they're not looking for memes Malaysia Phone Number List and cat pictures. They are ready to negotiate. On LinkedIn, you can find a receptive audience for deeper, more technical content on industry topics. Building your brand reputation and building your expertise in this way will give your promotional content credibility.
Building yourself as a thought leader on Linkedin has Malaysia Phone Number List greater overall potential than Facebook to build a vibrant community around your B2B brand. In short, Facebook will hinder your growth, while LinkedIn will build your community . 3. Employee Advocacy Malaysia Phone Number List When your employees can speak honestly and engagingly on behalf of your brand on social media , it can be a very effective way to cut through the usual advertising noise. Employee advocacy is especially powerful when it comes to B2B marketing. Your Malaysia Phone Number List employees' Facebook friends might not be particularly interested in your company's latest white paper, but their LinkedIn followers might be .