There are a few reasons to this. One is the sheer reach. Amazon has over 197 million people monthly logging into their site and at the very least browsing products. 95 million people in the US alone have Amazon Prime memberships. That’s a massive and highly engaged user baseand they’re logging in to at least weigh out options in a purchasing decision. Which brings us to our next point. We know that people get on Amazon to find and research products. Since they sell more than 12 million different products, this is an incredibly smart strategy.
A quick search in Google for “home whatsapp database exercise bike” will get you a long list of different product sites, or maybe review sites, and product ads. A search on Amazon, however, makes it easy to compare top products and prices and see ratings right away. There aren’t blocks of text that feel overwhelming and too many links to click out— just results. Sometimes customers will come onto Amazon just to check the reviews for a product they’re already considering. In other cases, they’ll use Amazon for product discovery. 91% of consumers who have been Prime members for at least two years said they only considered using Amazon when making their last purchase.
That’s huge. If you’re not on the platform, you’re missing out. And the reality here is that if you aren’t on Amazon, at least some of your competitors are. They’ll be the ones who get both this sale and recurring sales. You can lose good-quality customers permanently if you aren’t using the platform. 4 COMMON OBJECTIONS BRANDS HAVE TO SELLING ON AMAZON We want to address the elephant in the room here. When we suggest adding Amazon as a marketing platform (and using Amazon ad campaigns), some of our clients are less than enthusiastic.