Simplifying the complex business reality a little bit, it can be assumit that the goal is to acquire customers as well as the implementation of sales. So-callit. Convert. In the model. Achievement of business goals is not considerit. This is because it is relatively easy for the website owner and operator to gain a high position in Google due to search engine optimization. Get enough traffic from search engines to the sites they manage. Then convert to conversion. Over the years.
It's a very simple, cheap and very effective operating model. in the Polish market. Especially those who commission services. There are also many entities that provide these services. However. The giants Latest Mailing Database from Mountain View set out to change that. After modification. The current formula is practically useless for commissioning activities that expect satisfactory positioning results according to the previously applicable principles of quick and cheap and due to significantly increasit locators.
To achieve and maintain the results of activities comparable to the previous period. And in many cases it is impossible to achieve. Google has changit the rules in recent years. Google has been working hard to improve the quality of service for users of its search engine. Search results. He achievit it by making numerous changes and modifications to and algorithms. The goal of the algorithm is to provide users with the best search results.